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How To Market Your Company The Right Way In The New Digital World

In today's digital world, the method by which a product is marketed and sold is very different than only a few years ago. Platforms like Tic Toc and Facebook have gained traction over conventional SEO organic marketing. The type and strategy for marketing products and services is the business owner's primary concern when launching a platform or a service.

YourBusinessBuilders.biz focuses the new business owner to identify which of over 4o marketing channels should be considered and then focus on the actual marketing for the appropriate channels targeted. We have a dedicated seasoned professional for each type of marketing channel that works with the business owner to make the marketing plan a success!

In order to effectively market your product and services, you must focus on the following:

1. Enhance Your Productivity & Efficiency
2. Expand Your Global Reach and Accessibility
3. Improve Your communication and Collaboration
4. Use Data Driven Decision making
5. Leverage Innovation in Products and Services
6. Create Products and Services that Enhance Your Customer Experiences
7. Scale Your Services
8. Reduce Your Costs
9. Increase Your Security
10. Create a Competitive Advantage

Enhance Your Productivity & Efficiency:

In setting up a business, make sure that your staff is only performing needed tasks. Repetetive or redundant tasks need to be eliminated.

1. Automation Tools

Streamline repetitive tasks using tools like Customer Relationship Management (CRM) systems. These automate customer interactions, data management, and sales processes.

3. Workflow Organization

Technology allows you to design efficient workflows, reducing manual effort and minimizing errors.

Expand Your Global Reach and Accessibility:

Today's cloud platforms enable business owners to become global players overnight.

1. Digital Presence

Technology enables businesses to reach a global audience through websites, social media, and online marketplaces.

2. E-Commerce

Selling products or services online transcends geographical boundaries.

Improve Your communication and Collaboration

Collaborating with your internal team or external individuals and teams can easily be leveraged from your calendar using any number of meeting technologies including Webex, Teams, Skype, Zoom etc...

1. Collaboration Tools

Platforms like Slack, Microsoft Teams, or Google Workspace enhance communication and teamwork.

2. Virtual Meetings

Video conferencing tools facilitate real-time collaboration across distances.

Use Data Driven Decision making

The largest firms in the world leverage data in their decision making and so can small businesses.

1. Analytics

Collect and analyze data to make informed decisions. Understand customer behavior, market trends, and operational efficiency

2. Business Intelligence

Tools like Tableau or Power BI visualize complex data for strategic insights.

Leverage Innovation in Products and Services

This technique involves integration and innovation in and into existing or new products and services.

1. Tech Driven Innovation

Stay competitive by leveraging technology. Think of how streaming services disrupted the entertainment industry.

Create Products and Services that Enhance Your Customer Experiences

This involves creating an application or network device/hand held device for a new and existing market.

1. Personalization

Use data to tailor experiences. Personalized emails, recommendations, and targeted ads improve customer satisfaction.

2. Chatbots

AI-powered chatbots provide instant support and enhance user experience.

Scale Your Services

Many businesses launch a product and need the ability to dynamically scale their servers and processing power. That is where Cloud Services like Amazon Web Services-AWS and Microsoft AZUREI are so very important in designing a scaleable solution.

1. Cloud Computing

Scale resources up or down as needed. Cloud services like AWS, Azure, or Google Cloud offer flexibility

Reduce Your Costs

As always, a company needs to review their monthly expenses and look to reduce or eliminate costs that are excessive or redundant in nature.

1. Efficient Processes

Technology streamlines operations, reducing overhead costs.

2. Remote Work

Remote teams save on office space and commuting expenses.

Increase Your Security

For small businesses it is impossible and cost ineffective to house your own servers as the security model is far in excess of your admin's abilities. Use SaaS - Software as a Service and Cloud services that are better leveraged to perform security functions.In setting clear goals, you should define your vision by first setting a realistic first-year sales dollar amount. In order to do that, the following line items will help you stay on track:

1. Cybersecurity

Protect sensitive data, customer information, and intellectual property.

2. Backup Solutions

Regular backups prevent data loss.

Create a Competitive Advantage

Small companies can easily out compete large firms and produce and deliver products and services to a marketplace in a fraction of the time it takes big firms to attempt to accomplish the same thing.

1. Early Adopters

Businesses that embrace emerging technologies gain a competitive edge.

2. Agility

Technology allows quick adaptation to market changes.

Remember, choosing the right technology aligns your business for growth and success. Feel free to ask if you need further insights!